I led the redesign of Great Smoky Mountains site and designed the online store website.

CLIENT

Great Smoky Mountains Association

MY ROLE

UX Research

Wireframing

UI Design

CHALLENGE

The client wanted to change the structure of the site and change accents in the website interface. The task was to create the ability to sell membership in this association and make a donation possibility.
Also, the client wanted to sell products on this site, so I needed to add online store functionality to the structure of the site.

SOLUTION

The structure of this website is complex so I created a user flow which helps to see how the user will move through the site. I decided that the home page should have an accent on membership functionality so I placed a big section with it on the home page. Also, the header has a donation button. There are a lot of information pages so I structured it and made them more accessible for users. Menu and the home page section also linked to the online store part which helps to combine association and e-commerce parts of the website.

SITEMAP

HOME PAGE

OTHER PAGES

CATEGORY PAGE

OFFICIAL PARK STORE

RESPONSIVE